Real Estate

Hosting and Planning an Open House on Tomferry

Hosting an open house is a great way to attract prospective sellers. Those who attend are scoping out their competition, so be sure to know the market inside and out. By providing useful information, you can begin a relationship with these potential sellers. In addition, it is an effective way to promote your own home.


Doorknocking is a great way to introduce yourself to potential buyers. The best neighborhoods to visit for door-knocking are those where you have listings. This allows you to prove that you know the area and have expertise in the market. Otherwise, you may be seen as an intruder, and your prospects may not be interested.

When door-knocking, remember to leave your contact information and a flier. If you feel like the person you’re approaching isn’t interested in talking, leave your flier or business card so you can contact them later.


Planning a successful open house begins by creating a buzz about the event, including a video and a special offer. Tom Ferry also offers a script that will help you generate more listings from open houses. For example, he suggests hiring a food truck to attract traffic, setting up a contest with an enticing prize, and sending out invitations and an open house video one week before.

When planning an open house, don’t forget to include your agent’s information. Make sure you include a headshot of yourself on the sign, as well as contact information and your website URL. Using an open house sign will help you attract attention and increase your online presence.


To get the most out of your Open House, there are some steps that you can take. You can use social media to drive traffic to your Open House. You can also use Facebook Ads to target people in your local area. And don’t forget to post your Open House sign everywhere!

Video invitations are a great way to invite people to your Open House. They can be highly effective. And remember to schedule the open house on a day when most people are free. Avoid hosting it on a holiday or late at night. If possible, host it on a weekend.

Custom Audience Campaigns

Facebook ads can be targeted based on a person’s demographics, interests, and connections. A person’s behavior and demographics can be used to create custom audiences that will respond to your ads more effectively. Custom audiences are great for ads that promote an open house.

For a Facebook page, custom audiences can be created for visitors that are most likely to purchase a product or service. For example, you can target people who have visited your Facebook page several times, but have not yet made a purchase. This type of audience will respond to offers such as free first-month trials.

Double Your Price Point

There are many benefits of hosting an open house on, and one of them is the potential to double your income. You can do this by setting your price point at double the price of your home. Just remember that changing your price point will affect the market, and you’ll need to research the new market. To do this, you need to know your price point and the neighborhood.

Tom Ferry’s website provides many benefits for hosting an open house, including a powerful lead generation system. This system allows you to get more leads by inviting buyer leads and hyperlocal community members.

Preparing a Home for an Open House

There are many factors to consider when preparing a home for an open house. The first step is to make sure it’s clean and depersonalized, as this will help prospective buyers picture themselves living in the space. Deep-cleaning the home is also important. Ideally, the home should be show-ready on the day of the open house. You should also make sure that the yard and outdoor spaces are show-ready.

Another important element to a successful open house is to use an invitation. A postcard that explains the details of the open house is a good way to get people to respond. Video invitations are also effective.

Getting Neighbors to Show Up

Sending out invitations to neighbors is one of the best ways to generate traffic at an open house. Neighbors love to share their opinions on the neighborhood and will often give recommendations when you have an open house. These people are much more likely to trust the opinions of their neighbors than an agent. In order to get your neighbors to show up to your open house, you can offer refreshments or give away a free bag of goodies.

Once you have invited neighbors, you need to make sure you have your marketing materials ready. Ideally, you should have a sign-in sheet ready. However, you should not force anyone to sign in. It’s also important to educate yourself about the neighborhood amenities and to have some knowledge about schools in the area. This will help establish your credibility as an expert in the area.

Leave a Reply

Your email address will not be published. Required fields are marked *