5 Common Online Branding Errors and How to Avoid Them
According to Business Insider, 70% of consumers agree that influencers play a role in their purchasing decisions. Failure to use proper branding strategies can result in a loss of customers and revenue. Fortunately, using the right branding tactics can attract more consumers and boost sales.
If you are new to marketing, you might not know how to brand your business properly. Not to worry; we are here to help. Here are five common online branding errors and how to avoid them.
1. Low Market Budget
Many small businesses assume they can get by with just a few hundred dollars per month, but this is not the case. The proper online branding strategy for small businesses costs around $1500-5000 per month.
You should set aside at least 10% of your total revenue for marketing expenses. This may seem like a lot, but it is necessary to invest in your brand if you want to succeed.
2. Creating Brand Messages the Wrong Way
Your brand’s message should be consistent across all platforms. This means your business website design and branding on social media should all say the same thing.
If your messages are inconsistent, it will confuse your audience, and they will leave your page. Not only that, you might target the wrong consumers and end up with zero sales. Make sure to develop a clear and concise message that consumers will understand in less than six seconds.
3. Low-Quality Brand Identity
Your logo, website design, and social media posts should all look professional and unique. A common branding mistake is paying less for an inexperienced designer.
You might think you are saving money, but in the end, it will cost you more. Low-quality brand identity will turn off potential customers and make them less likely to buy from you. Invest in a professional designer to create a high-quality brand identity that will help you attract more consumers.
4. Not Securing Domain Names
Many businesses make the mistake of not securing all the variations of their domain name. For example, if your business name is “The Dog House,” you should secure domains such as:
- thedoghouse.com
- dog-house.com
- dogs-house.com
By not doing this, you are leaving money on the table and missing out on potential customers who might type in one of these variations. Plus, it prevents people from registering these domains and taking advantage of your brand.
5. Not Producing Enough Content
80% of consumers forget about branded content in three days. If you are not producing enough content, your viewer will forget about you. Not only that, they will not see your product as valuable enough to make a purchase.
Make sure to post new content regularly, at least once a week. This can be in the form of blog posts, social media posts, infographics, or even videos. The more content you produce, the more likely people will engage with your brand and make a purchase.
Marketing Businesses Online
A marketing agency should have a team of brand specialists with over two years of experience. In addition, they should be able to customize their services to fit your business’s needs. In fact, check these brand marketing services for some options.
You also want to look at the agency’s results for its clients. Make sure to read online reviews and case studies to see how well they perform. Last but not least, consider your budget and ensure your chosen agency is within your price range.
More on Common Online Branding Errors
These are five common online branding mistakes that businesses make. By avoiding these errors, you will be on your way to developing a successful brand. Make sure to create consistent messages and produce quality content to engage your audience.
Don’t forget to secure all variations of your domain name and work with a reputable marketing agency. The goal is to avoid common online branding errors to keep your business alive. If you want more marketing tips, check out our blog posts today.